Winner of :
W3 Best in Show award 2016 for Websites in Music category
W3 Silver award 2016 for Website in Gaming category
Davey Awards 2016 - Gold for Websites in the Music category
Davey Awars 2016 - Silver for Websites in the Media Streaming category

Universal Music Group is home to the world’s largest catalog of recorded music. We produced a responsive destination for their March Music Challenge for the second time since 2014.  Built with brackets containing music from various schools in the US, Universal Music Group aimed to capture consumer data while increasing fan engagement by turning their focus toward streaming, the dominant means of consuming music.

While this campaign was live only between March-May 2016, here's a full demo of the experience. Visit March Music Challenge

SCOPE

High-fidelity wireframes

Time-based rollout of brackets

Album art from the curated playlist was used to create dynamic background graphics

Live polling of social shares, playlist plays and Spotify follows

My Role: Creative Direction, User Experience