Sanjyot W. Peterson
Director of Product Design • User Experience Design Manager
Director of Product Design
BlackRock
January 2021 – Present
Previously: Vice President, Interaction Design (2018-2021)
Doing hands-on design (facilitate workshops, define user flows, prototype, contribute to design system) for a suite of applications (in US & EMEA) that helps financial advisors manage risk and scale their practices.
I manage a small team of excellent designers, setting clear goals, balancing project intake and allocations. I work with them to ensure a high quality of work and opportunities for skill/career growth.
I collaborate cross-functionally with product management, engineering, user research and stakeholders to ensure a smooth product development process.
Creative Director
Genome, New York, NY
May 2017 – December 2017
Previously: Senior Art Director (2014–2017)
Manage and grow all interactive projects, team of full-time and freelance UI, UX designers. Confer with clients to discuss and determine project status and development. Conceptualize and present new business RFPs in tandem with business development team
Creative Director
Poln / Pollen (Techstars '16)
Mar 2015 – December 2017
Design and oversee designers on all in-house product needs and client deliverables including but not limited to product UX, UI, marketing email design, rich media design, responsive web design and sales presentations.
Art Director
Wunderman/Y&R Brands, New York, NY
September 2010 – May 2014
Create User interface design, Responsive Web-design, Rich-media banners, design for Mobile Apps, Promotional campaigns, Animated dynamic content, E-newsletters, Direct mail packages, Posters and other print for Land Rover, Citibank, Coca-Cola, Levi's, Johnnie Walker, United Airlines and Best Buy
Responsible for maintaining in-brand art templates for agency-wide use
Training and mentoring summer interns and new juniors
Part of 3 winning new business pitches: Citibank Digital (2012), Marriott (2014) & GlaxoSmithKlein (2014)
Fun Facts
Animal Volunteer
Bollywood Dancer
Basket of Bad Jokes
Have a Motorcycle License
Don't have a Motorcycle (yet)
Tried and Failed at Snowboarding
Do Calligraphy for Therapy
Mango Fanatic
Skills
User-centered Design
Concept Development & Execution
Design System Development and Maintenance
Qualitative User Research
Responsive Web Design
Mobile Application Design
Design Team Management
Product Evolution