This creative is only a part of the huge campaign designed for Land Rover USA for the launch of Range Rover Sport 2014. I worked with a team of Art Directors, Copywriters and Account Executives to create rich mobile units, banner ads, dynamically changing Pandora skins that refresh based on the choice of music station and flipboard ads. As a part of the campaign strategy, custom Pandora music stations were created based on the capabilities of the Range Rover Sport and the feelings it evoked.

This campaign, including a second-screen experience app (not shown here) won the Mobile Rich Media Display - Silver Award at the IAB MIXX AWARDS 2014.

Poln is the only platform designed specifically to help small to mid-sized online businesses acquire new customers. Their mission is to help SMBs find customers easier and more cost-effectively than Facebook and Google Adwords.

I am the Creative Director at Poln and oversee all in-house and client-related design deliverables. I manage a team of 2 Senior Art Directors in tandem with the sales team. Some of these examples show the logo designed for Poln when it came into being in 2015, the product UI that enables small businesses to select their exact target audience, upload creative and manage campaign reports. 

The Poln Holiday page was launched in November 2015. To make it more user oriented we chose to show facts, success stories and step by step creative 101 lessons.

View site at holidays.poln.co

To learn more about this business and the product visit www.poln.co

Winner of :
W3 Silver award 2016 for Websites in Corporate Communications category
W3 Silver award 2016 for Websites in Professional Services category
Davey Awards 2016 - Silver for Websites in the Professional Services category

Ranked #241 on the 2015 Inc. 500 list of the fastest-growing private companies in America, Syntactx is headquartered in NYC. Operating in a competitive vertical, Syntactx sought to separate themselves by rebranding the company and launching a new site that offers users a healthy lifestyle image that leaves their corporate, medicinal, out-dated, and sterile visuals behind.

View site at www.syntactx.com

PROJECT SCOPE

Full brand redesign including logo, colors palette, fonts and user interface

Home page video created with Rotoscoping in Adobe After Effects to create a 3-dimensional experience

Overall design is a combination of healthy lifestyle images mixed with corporate details of the business to provide a positive feeling while browsing the site

Owncloud – file sharing system side-by-side with site

Responsive web enabled

Progressively enhanced site built for maximum cross-browser compatibility to accommodate the diverse technologies used by Syntactx clients

Fully device agnostic (desktop, tablet, mobile)

Custom CMS

My Role: Creative Director, Lead UX and UI Designer

Genome conceived and built Swagify in-house, for Shopify, one of today’s most popular e-commerce platforms with nearly 300,000 on-line stores.  The Swagify app allows Shopify store owners to upsell and cross-sell products and bundles with highly customizable offers at the point of checkout based on the contents or dollar value of the customer’s shopping cart.  

Swagify increases conversion rates and sales by 20%-30% by allowing store owners to create highly customizable offers. Swagify integrated feature set includes Upsell Products Based on Custom Tiers, Increase and Optimize Sales, Incentivize Customers, Boost Brand Loyalty, Flexible Campaign Controls and Real-Time Analytics.

I was the Creative lead as well as UX and UI designer for the app and the landing page. Fun fact: I came up with the name because my coworkers call me Swags and it fit the concept perfectly :)
I get no royalties :(

View the app at apps.shopify.com/swagify

View the Landing Page at swagifyapp.com

Swagify was featured as Shopify's New and Noteworthy app the same month it launched.

www.mylandrover.com was created in 2010 for Land Rover owners. It's a customized, responsive hub where new LR owners can register their new vehicle and enjoy the interactive experience detailing all its features. Plus, a live social networking feed was incorporated, to share how other users are creating experiences with their vehicles. (Only LR owners can access this site)

My Role: User Experience, Art Direction

Winner of :
W3 Best in Show award 2016 for Websites in Music category
W3 Silver award 2016 for Website in Gaming category
Davey Awards 2016 - Gold for Websites in the Music category
Davey Awars 2016 - Silver for Websites in the Media Streaming category

Universal Music Group is home to the world’s largest catalog of recorded music. We produced a responsive destination for their March Music Challenge for the second time since 2014.  Built with brackets containing music from various schools in the US, Universal Music Group aimed to capture consumer data while increasing fan engagement by turning their focus toward streaming, the dominant means of consuming music.

While this campaign was live only between March-May 2016, here's a full demo of the experience. Visit March Music Challenge

SCOPE

High-fidelity wireframes

Time-based rollout of brackets

Album art from the curated playlist was used to create dynamic background graphics

Live polling of social shares, playlist plays and Spotify follows

My Role: Creative Direction, User Experience

Grayers was established to fill a gap in the men’s market for a well-crafted clothing collection with great fit, crazy good quality, and incredibly reasonable prices.  

We revamped their UI/UX to support a new customized CMS on the Shopify platform which streamlined the shopping and Ecommerce solution.  

In addition, I've been leading the creative department to create promotional banners and marketing emails targeted to boost sales by using the best marketing practices and testing multiple templates to research user preferences.

A predecessor of the March Music Challenge (2016), the World Music Challenge (2014) was a tier-based music competition pitting countries against each other. This brackets styled experience aimed to generate more CRM lists and raise worldwide awareness about Universal Music streaming services. 

The website boasted of a Spotify and YouTube integration which allowed music lovers to stream playlists based on the country they supported. A custom backend supported the timely rollouts of countries/playlists qualifying in the brackets. Every play and share was counted toward the overall score of that playlist, with one country finally emerging as a winner. A leaderboard showed the highest scorers.

My Role: Art Director, Designer